Small by design. One studio, a handful of products, each given real attention. We build deliberately rather than racing to ship features nobody asked for.
Customer-first, always. Every product is built in close contact with the people who actually use it. Software should earn its place on someone's screen.
AI where it earns its place. We point AI at the part that actually stops people — the blank page — and leave the rest alone. It is a tool in service of something personal, not a feature added for its own sake.